In 2019, InvestorLine looked like a high quality online brokerage that had been neglected for 10 years; because that’s exactly what happened. The team at BMO decided to rebuild it and leap-frog over the competition inUI design in order to retain and attract new users. It worked.
The UI
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The updated website had everything an investor needed.
Instead of scrolling through multiple drop-down menus, the brokerage was set up with the most commonly used sections on the home page. This allowed amateurs and professional traders to choose their own adventure trading easily.